Marketplace – Electrify — Asia's Electric Marketplace

What is is an Electricity Marketplace that we designed for the deregulation of Singapore’s energy market to provide residential, commercial and industrial consumers the convenience and freedom to select the most suitable option based on their consumption all on a single platform.

Launched in 2017, we are Singapore’s first retail electricity marketplace,, recognising that the multitude of choices offered by private retailers could be daunting for prospective consumers. The marketplace allows consumers to compare the available options on a single platform without having to approach individual retailers, streamlining what would otherwise have been a tedious process. To date, the cloud-based platform has transacted more than 60GWh of electricity since its launch and has helped 500 commercial and industrial companies in Singapore save a combined S$1.5 million.

Why Electrify

How it works

Through our proprietary matching algorithm, Synergy will create producer-consumer matches in real-time to ensure all produced solar energy will be fully utilised. By doing so, producers are given supply certainty, which in turn encourages fair prices for solar power for consumers.

Here's 4 simple steps to get started!

I. Provide your consumption details

II. Compare and select your preferred plan

III. Upload your documents

IV. Confirm and make payments

Have a question?

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